Is Your Website Sticky?
One way I measure the success of websites is length of stay. The longer a visitor “sticks” on your site, the greater the chance they are making an emotional connection with your brand. Using principles...
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SEO For Professional Services Firms
When we develop websites for professional services firms, the topic of SEO usually comes up in the project kickoff meeting. Our client, the Director of Marketing or CMO, needs to respond to the CEO,...
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4 Functions Professional Services Websites Must Serve
If you have this nagging sense that your professional services firm website could be more than an online brochure, you’re right. The modern website doesn’t sit idle waiting for the arrival of a...
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I Used To Be Scared of Google Analytics
I too was confused, overwhelmed and scared of Google Analytics. Since the antidote to fear is knowledge, I wrote this post to help me, and you, understand how to use this essential tool. With the...
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Why Your Next Website Will Use Responsive Design
Most professional services firms tout proficiency with the latest technology and excellence in user experience (a.k.a. client service) written on their websites. But if their websites are only...
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The Website Development Process
Creating a great website doesn’t just happen. It requires a defined process where each phase informs the next. I was recently honored with winning the Best Website Award for designing randalllamb.com...
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The People Section of Your Website
Having a “People” section on your website is essential. People do business with people they know. So it continues to surprise me that there is any question about including your people on...
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